NOBL carbon wheels in North Vancouver
NOBL Wheels
Carbon wheels from Cumberland, BC, sold and built by us. Ethos for no compromise, Core for value, Custom for your exact spec. Lifetime warranty on every rim.
Four ways in
Pick your NOBL
Every series gets front and rear specific rims. All prices CAD, full set. Lead times depend on NOBL's rim stock, so we confirm before you pay.
Ethos · The best NOBL makesEthos
Six purpose-built wheelsets from 993g to 2,045g. Shallow, concave rims flex a little on purpose, so they track and grip instead of pinging off everything.
Berd Dyneema spokes and NOBL Ti70 hubs on most models. SL180 on DT 180, HD35 on Chris King.
Shop Ethos →
Core · Performance and valueCore
NOBL's newest rims, the same ones under Ethos, on NOBL's own Core hub with Alpina Extralite spokes.
Full carbon · lifetime rim warranty · single wheels available
From $1,799Shop Core →
Custom · Built in-house at ECCustom build
Pick a NOBL rim, then the hub, spokes, nipples and graphics. Our wheel builders lace it up here. We quote every build within one business day.
Chris King, DT Swiss, Hope Pro 5, Industry Nine, Onyx, Project 321
From $1,999Mountain, full setBuild yours →
Drop bar · FAR · HR · CRDrop bar
FAR for fast, wide gravel. HR for hookless gravel and bikepacking. CR for road and smooth surfaces.
FAR40/50 · HR25/35/45 · CR35/45 · 24h or 28h
Shop drop bar →
Drop bar rims
Which gravel rim?
NOBL's newest bead, with better tire retention than hookless. 29mm internal. FAR40 and FAR50.
Tubeless gravel, max 60 psi. HR25 (27mm inner), HR35 and HR45 (24mm inner).
Hooked bead for higher pressures. 22mm internal. CR35 and CR45.
Want a specific hub on a drop-bar build? Start a custom build.
Lifetime warranty
Break a rim riding? NOBL replaces it.
Every NOBL rim (Ethos, Core, Custom or Drop Bar) has a lifetime warranty for the original owner. NOBL also offers lifetime trues and tension checks.
Not sure which one?
We've ridden these on the Shore
We know how they feel on Fromme and how they hold up after a North Van winter. Drop in, call, or start a build request and we'll point you the right way.
Start a build request