NOBL Wheels
NOBL
Wheels
Canadian owned, headquartered in Cumberland, BC. Essential Cycles is a proud authorized NOBL dealer in the heart of North Vancouver — three series, every discipline, lifetime warranty on every rim.
Series
Two wheels. Every discipline. Hope Pro 5 hubs, Alpina Extralite spokes, Sapim Secure Lock nipples — pre-selected, tested as a system. $2,069 CAD. No decisions to agonize over.
Both Signature wheels run black Hope Pro 5 hubs — 108 points of engagement, zero-drag labyrinth seals, fully rebuildable, 10-year parts commitment from Hope. Freehub standard (XD / MicroSpline / HG), axle spec, and decal colour configured at checkout.
Series
Six purpose-built wheelsets from 993g to 1,971g. Berd Dyneema® spokes, NOBL Ethos Ti70 hubs, concave rim profiles tuned per riding style. The best NOBL has ever made.
The Ethos line isn’t just lighter. It’s built to fundamentally ride better. Every rim uses a new concave sidewall profile developed specifically to work in harmony with Berd Dyneema spokes — lowering torsional stiffness for better traction and tracking while maintaining or exceeding the impact resistance of anything NOBL has made before.
Six models cover XC race weight through e-MTB and gravity duty. Each has its own rim mold, layup, carbon spec, and spoke choice. Not variations on a theme — actual purpose-built systems. Front and rear specific rims on every model. Lifetime rim warranty on all of them.
| Model | Discipline | Weight | Depth | Spokes | Sizes | From | |
|---|---|---|---|---|---|---|---|
| SL180 | XC Race / Short Track | 993g | 20.5mm | Berd + DT Swiss 180 | 29" | $1,465 | Shop → |
| SL | XC Race | 1,033g | 20.5mm | Berd + Ti70 | 29" | $1,319 | Shop → |
| XC | Cross Country | 1,175g | 18.5mm | Berd + Ti70 | 29" | $1,391 | Shop → |
| Trail | Trail / All Mountain | 1,338g | 18.5F / 19R | Berd + Ti70 | 29" | $1,391 | Shop → |
| Enduro | Enduro | 1,551g | 19mm | Berd X + Ti70 | 29 / 27.5 / Mullet | $1,319 | Shop → |
| HD | E-MTB / Gravity / DH | 1,971g | 23mm | Alpina + Ti70 | 29 / 27.5 / Mullet | $1,141 | Shop → |
Custom
Four rim models. Every hub on the market. Built in-house at Essential Cycles by our own wheel builders. Available as full set, single wheel, or rim only. Typically 1–2 weeks.
27mm inner F · 26mm R
F/R specific molds
Wide-tire fit
F/R specific molds
F/R specific molds
Most popular build
F/R specific molds
Max volume & strength
Your spec.
Our hands.
Your wheels.
Pick your rim, hub, spokes, nipples, and decals. We’ll quote you within one business day and have your wheels ready in 1–2 weeks.
Start My Custom Build →- Chris King, DT Swiss, Hope Pro 5, Industry Nine, Onyx, Project 321
- Berd Dyneema® spokes on any build
- Full set, single wheel, or rim only
- 1–2 weeks depending on hub availability
Bar
FAR for aero gravel racing, HR for hookless gravel and adventure, CR for road and smooth surfaces. Every build is custom — your hub, your spokes, your decals. Rim only available. Lifetime warranty on every rim.
| Rim | Series | Use Case | Depth | Inner | Weight | Tires | |
|---|---|---|---|---|---|---|---|
| FAR50 | FAR | Aero Gravel Race | 50mm | 29mm | 400g | 38–57mm | Inquire → |
| FAR40 | FAR | Lightweight Aero Gravel | 40mm | 29mm | 360g | 38–57mm | Inquire → |
| HR25 | HR | Adventure / Bikepacking | 24mm | 27mm | 360/400g | 28–47mm | Inquire → |
| HR35 | HR | Gravel / CX / All-Road | 35mm | 24mm | 400/440g | 30–47mm | Inquire → |
| HR45 | HR | Aero Gravel / Road | 45mm | 24mm | 420/460g | 30–47mm | Inquire → |
| HR35/45 Mixer | HR | Mixed Depth Gravel | 35F / 45R | 24mm | 400F/460R | 30–47mm | Inquire → |
| CR35 | CR | Road / Smooth Gravel | 35mm | 22mm | ~400/440g | 25–38mm | Inquire → |
| CR45 | CR | Aero Road | 45mm | 22mm | ~420/460g | 25–35mm | Inquire → |
| CR35/45 Mixer | CR | Mixed Depth Road | 35F / 45R | 22mm | ~400F/460R | 25–35mm | Inquire → |
Warranty
Break your rims riding your bike? NOBL sends you new ones.
Every NOBL rim — Signature, Ethos, Sinewave, or Drop Bar — carries a lifetime warranty to the original purchaser. Break them riding and NOBL replaces the rim. You pay shipping. No asterisks.