{"product_id":"nobl-sinewave-tr37","title":"NOBL Sinewave TR37 — Custom Build Inquiry","description":"\u003cp\u003e\u003cstrong\u003eAll Mountain | Enduro\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s most popular rim and the one most of the Shore rides on. Front and rear specific molds, 32h only for a reason — it’s built to take a beating. Precise enough to rail corners, compliant enough to stay on line through the chunk. Versatile across everything from mellow trail to full enduro race duty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL TR37 — ~18mm deep · 30mm internal · 32h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 29\", 27.5\", Mullet (29F\/27.5R)\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific rims with Sinewave profile for balanced vertical and lateral compliance\u003c\/li\u003e\n\u003cli\u003eHub options: Chris King, DT Swiss 350\/240\/180, Hope Pro 5, Industry Nine Hydra\/SOLiX, OneUp, Onyx, Project 321\u003c\/li\u003e\n\u003cli\u003eSpoke options: Sapim CX-Ray, DT Revolution, Pillar, Berd Dyneema®, and more\u003c\/li\u003e\n\u003cli\u003eNipple colour, decal colour — fully customizable\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 This is a fully custom build — no stock, no compromises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou pick the rim, hub, spokes, nipple colour, decal, and every spec. We place the order with NOBL in Cumberland and have your wheels ready in about 1–2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-sinewave-custom-build\"\u003e→ Start your custom build here\u003c\/a\u003e\u003c\/strong\u003e and we’ll get back to you with a quote within one business day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003ePrice shown is a starting-from estimate with DT Swiss 350 hubs. Hub choice significantly affects final price — your quote will reflect your exact spec.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ 29\" \/ Centerlock","offer_id":47859059753098,"sku":"SW-TR37-FS-29-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 29\" \/ 6-Bolt","offer_id":47859059785866,"sku":"SW-TR37-FS-29-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ Centerlock","offer_id":47859059818634,"sku":"SW-TR37-FS-275-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ 6-Bolt","offer_id":47859059851402,"sku":"SW-TR37-FS-275-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859059884170,"sku":"SW-TR37-FS-MX-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859059916938,"sku":"SW-TR37-FS-MX-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ Centerlock","offer_id":47859059949706,"sku":"SW-TR37-FW-29-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ 6-Bolt","offer_id":47859059982474,"sku":"SW-TR37-FW-29-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060015242,"sku":"SW-TR37-FW-275-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060048010,"sku":"SW-TR37-FW-275-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060080778,"sku":"SW-TR37-FW-MX-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060113546,"sku":"SW-TR37-FW-MX-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ Centerlock","offer_id":47859060146314,"sku":"SW-TR37-RW-29-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ 6-Bolt","offer_id":47859060179082,"sku":"SW-TR37-RW-29-6B","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060211850,"sku":"SW-TR37-RW-275-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060244618,"sku":"SW-TR37-RW-275-6B","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060277386,"sku":"SW-TR37-RW-MX-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060310154,"sku":"SW-TR37-RW-MX-6B","price":950.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/NOBL-Wheels_TR37-Enduro.jpg?v=1774279245","url":"https:\/\/www.essentialcycles.com\/products\/nobl-sinewave-tr37","provider":"Essential Cycles","version":"1.0","type":"link"}