{"product_id":"nobl-hr25","title":"NOBL HR25 — Adventure Gravel Custom Build","description":"\u003cp\u003e\u003cstrong\u003eGravel | Adventure | Bikepacking\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s widest-inner gravel rim at 27mm internal. Built for riders who push boundaries — bikepacking, mixed terrain, singletrack on a drop-bar bike. Shallow 24mm depth keeps it light and compliant on rough terrain. Fully custom.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL HR25 — 24mm deep · 27mm internal · 24h F \/ 28h R · 360g F \/ 400g R\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBead:\u003c\/strong\u003e Hookless — max 60 psi — ideal for tubeless, wider tires, lower pressures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTire range:\u003c\/strong\u003e 28mm–47mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 700c \/ 29\"\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific layups\u003c\/li\u003e\n\u003cli\u003eSpoke \u0026amp; nipple colour, hub, and decal fully customizable\u003c\/li\u003e\n\u003cli\u003eAvailable as full set, single wheel, or rim only\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 Fully custom build — spec it your way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePick your rim, hub, spokes, nipple colour, and decals. We’ll confirm availability and send you a quote within one business day. Typically ready in \u003cstrong\u003e1–2 weeks depending on hub availability\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-dropbar-custom-build\"\u003e→ Start your custom build inquiry here\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003eHub options: Chris King, DT Swiss 350 \/ 240 EXP \/ 180, Hope Pro 5, Industry Nine SOLiX, Onyx, Project 321 RG3 and more. Spoke options include Berd Dyneema® for maximum weight savings. Price shown is a starting-from estimate with DT Swiss 350 hubs.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set","offer_id":47859077578890,"sku":"NOBL_HR25_FS","price":1399.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel","offer_id":47859077611658,"sku":"NOBL_HR25_FW","price":649.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel","offer_id":47859077644426,"sku":"NOBL_HR25_RW","price":750.0,"currency_code":"CAD","in_stock":true},{"title":"Rim Only","offer_id":47859077677194,"sku":"NOBL_HR25_RO","price":700.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/nobl-hr25-wheelset-tires-studio_cff0b8bf-2139-4c70-8439-56dea73ac8b8.jpg?v=1774396888","url":"https:\/\/www.essentialcycles.com\/products\/nobl-hr25","provider":"Essential Cycles","version":"1.0","type":"link"}