{"product_id":"nobl-far40","title":"NOBL FAR40 — Lightweight Aero Gravel Custom Build","description":"\u003cp\u003e\u003cstrong\u003eWide Gravel | Lightweight Gravel Race\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e40mm deep, 360g per rim — NOBL’s lightest-ever gravel rim. Balances aerodynamics with climbing weight for PNW-style racing where the terrain is steep and varied. Full FAR wheelset builds start at just 1,135g. Fully custom.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL FAR40 — 40mm deep · 29mm internal · 24h · 360g\/rim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBead:\u003c\/strong\u003e Fusion Hook — better tire retention than hookless, stronger than traditional clincher — max 60 psi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTire range:\u003c\/strong\u003e 38mm–57mm (40–50mm optimal)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 700c \/ 29\"\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific layups\u003c\/li\u003e\n\u003cli\u003eSpoke \u0026amp; nipple colour, hub, and decal fully customizable\u003c\/li\u003e\n\u003cli\u003eAvailable as full set, single wheel, or rim only\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 Fully custom build — spec it your way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePick your rim, hub, spokes, nipple colour, and decals. We’ll confirm availability and send you a quote within one business day. Typically ready in \u003cstrong\u003e1–2 weeks depending on hub availability\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-dropbar-custom-build\"\u003e→ Start your custom build inquiry here\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003eHub options: Chris King, DT Swiss 350 \/ 240 EXP \/ 180, Hope Pro 5, Industry Nine SOLiX, Onyx, Project 321 RG3 and more. Spoke options include Berd Dyneema® for maximum weight savings. Price shown is a starting-from estimate with DT Swiss 350 hubs.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set","offer_id":47859077447818,"sku":"NOBL_FAR40_FS","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel","offer_id":47859077480586,"sku":"NOBL_FAR40_FW","price":829.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel","offer_id":47859077513354,"sku":"NOBL_FAR40_RW","price":970.0,"currency_code":"CAD","in_stock":true},{"title":"Rim Only","offer_id":47859077546122,"sku":"NOBL_FAR40_RO","price":895.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/FAR-40-White-BG-square.jpg?v=1774396887","url":"https:\/\/www.essentialcycles.com\/products\/nobl-far40","provider":"Essential Cycles","version":"1.0","type":"link"}