{"product_id":"nobl-ethos-xc","title":"NOBL Ethos XC Wheelset — Ti70 Hubs + Berd","description":"\u003cp\u003e\u003cstrong\u003eCross Country — 29\" only\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Ethos XC is NOBL’s no-compromise high-performance wheelset — the best wheels they’ve ever made for this discipline. Concave rim profile, reinforced flared bead, Flatline valve bed. Lifetime rim warranty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1175g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim depth:\u003c\/strong\u003e 18.5mm front \u0026amp; rear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e 30mm internal · T700 carbon · reinforced layup\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHub:\u003c\/strong\u003e NOBL Ethos Ti70 — titanium freehub, 70-tooth ratchet, 5.12° engagement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpokes:\u003c\/strong\u003e Berd Polylight Dyneema®\u003c\/li\u003e\n\u003cli\u003eBrake style, freehub standard \u0026amp; axle spec configured via build options below\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eImpact resistance: 115J front \/ 135J rear. Race weight with real-world durability.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAll NOBL wheels are custom ordered — typical lead time 1–2 weeks.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ Centerlock","offer_id":47859057852554,"sku":"ETH-XC-FS-CL","price":2969.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 6-Bolt","offer_id":47859057885322,"sku":"ETH-XC-FS-6B","price":2969.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Centerlock","offer_id":47859057918090,"sku":"ETH-XC-FW-CL","price":1391.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 6-Bolt","offer_id":47859057950858,"sku":"ETH-XC-FW-6B","price":1391.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Centerlock","offer_id":47859057983626,"sku":"ETH-XC-RW-CL","price":1578.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 6-Bolt","offer_id":47859058016394,"sku":"ETH-XC-RW-6B","price":1578.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/ethos-xc-square-white.jpg?v=1774279234","url":"https:\/\/www.essentialcycles.com\/products\/nobl-ethos-xc","provider":"Essential Cycles","version":"1.0","type":"link"}