{"product_id":"nobl-ethos-enduro","title":"NOBL Ethos Enduro Wheelset — Ti70 Hubs + Berd Polylight X","description":"\u003cp\u003e\u003cstrong\u003eEnduro — 29\" \/ 27.5\" \/ Mullet\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Ethos Enduro is NOBL’s no-compromise high-performance wheelset — the best wheels they’ve ever made for this discipline. Concave rim profile, reinforced flared bead, Flatline valve bed. Lifetime rim warranty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1551g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim depth:\u003c\/strong\u003e 19.0mm front \u0026amp; rear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e 30mm internal · T700 carbon · dedicated F\/R molds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHub:\u003c\/strong\u003e NOBL Ethos Ti70 — titanium freehub, 70-tooth ratchet, 5.12° engagement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpokes:\u003c\/strong\u003e Berd Polylight X Dyneema® — 2.7mm diameter, 44% stiffer than standard Polylight, higher abrasion resistance\u003c\/li\u003e\n\u003cli\u003eBrake style, freehub standard \u0026amp; axle spec configured via build options below\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eImpact resistance: 155J front \/ 185J rear. Polylight X spokes add real durability for hard hits on big bikes while keeping meaningful weight savings over steel.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAll NOBL wheels are custom ordered — typical lead time 1–2 weeks.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ 29\" \/ Centerlock","offer_id":47859058245770,"sku":"ETH-EN-FS-29-CL","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 29\" \/ 6-Bolt","offer_id":47859058278538,"sku":"ETH-EN-FS-29-6B","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ Centerlock","offer_id":47859058311306,"sku":"ETH-EN-FS-275-CL","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ 6-Bolt","offer_id":47859058344074,"sku":"ETH-EN-FS-275-6B","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859058376842,"sku":"ETH-EN-FS-MX-CL","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859058409610,"sku":"ETH-EN-FS-MX-6B","price":3069.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ Centerlock","offer_id":47859058442378,"sku":"ETH-EN-FW-29-CL","price":1319.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ 6-Bolt","offer_id":47859058475146,"sku":"ETH-EN-FW-29-6B","price":1319.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ Centerlock","offer_id":47859058507914,"sku":"ETH-EN-FW-275-CL","price":1319.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859058540682,"sku":"ETH-EN-FW-275-6B","price":1319.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ Centerlock","offer_id":47859058573450,"sku":"ETH-EN-RW-29-CL","price":1750.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ 6-Bolt","offer_id":47859058606218,"sku":"ETH-EN-RW-29-6B","price":1750.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ Centerlock","offer_id":47859058638986,"sku":"ETH-EN-RW-275-CL","price":1750.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859058671754,"sku":"ETH-EN-RW-275-6B","price":1750.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859058704522,"sku":"ETH-EN-RW-MX-CL","price":1750.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859058737290,"sku":"ETH-EN-RW-MX-6B","price":1750.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/ethos-enduro-square-white.jpg?v=1774279237","url":"https:\/\/www.essentialcycles.com\/products\/nobl-ethos-enduro","provider":"Essential Cycles","version":"1.0","type":"link"}