{"title":"Nobl Sinewave Series — Custom Builds","description":"\u003cp\u003eFour rim models. Every hub on the market. Your spokes, your nipple colour, your decal — built in-house at Essential Cycles to your exact spec. The TR32, TR35, TR37, and TR41 cover XC through e-MTB and DH. Available as a full set, single wheel, or rim only. Prices shown are starting-from estimates — your quote will reflect your exact build. Typically ready in 1–2 weeks depending on hub availability.\u003c\/p\u003e","products":[{"product_id":"nobl-sinewave-tr32","title":"NOBL Sinewave TR32 — Custom Build Inquiry","description":"\u003cp\u003e\u003cstrong\u003eXC | Trail | Downcountry — 29\" only\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s lightest and sharpest Sinewave rim. 360g front \/ 390g rear, front and rear specific layups. Designed as the ultimate BC XC rim — built to handle Fromme and Seymour, not just groomed cross-country. Snappy acceleration, razor handling, enough compliance to tame rock gardens without feeling vague.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL TR32 — 20.5mm deep · 27mm (F) \/ 26mm (R) internal · 28h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 29\" only\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific rims with Sinewave profile for balanced vertical and lateral compliance\u003c\/li\u003e\n\u003cli\u003eHub options: Chris King, DT Swiss 350\/240\/180, Hope Pro 5, Industry Nine Hydra\/SOLiX, OneUp, Onyx, Project 321\u003c\/li\u003e\n\u003cli\u003eSpoke options: Sapim CX-Ray, DT Revolution, Pillar, Berd Dyneema®, and more\u003c\/li\u003e\n\u003cli\u003eNipple colour, decal colour — fully customizable\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 This is a fully custom build — no stock, no compromises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou pick the rim, hub, spokes, nipple colour, decal, and every spec. We place the order with NOBL in Cumberland and have your wheels ready in about 1–2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-sinewave-custom-build\"\u003e→ Start your custom build here\u003c\/a\u003e\u003c\/strong\u003e and we’ll get back to you with a quote within one business day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003ePrice shown is a starting-from estimate with DT Swiss 350 hubs. Hub choice significantly affects final price — your quote will reflect your exact spec.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ Centerlock","offer_id":47859059294346,"sku":"SW-TR32-FS-CL","price":2051.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 6-Bolt","offer_id":47859059327114,"sku":"SW-TR32-FS-6B","price":2051.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Centerlock","offer_id":47859059359882,"sku":"SW-TR32-FW-CL","price":930.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 6-Bolt","offer_id":47859059392650,"sku":"SW-TR32-FW-6B","price":930.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Centerlock","offer_id":47859059425418,"sku":"SW-TR32-RW-CL","price":1121.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 6-Bolt","offer_id":47859059458186,"sku":"SW-TR32-RW-6B","price":1121.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/NOBL_Wheels_TR32_XC.jpg?v=1774279241"},{"product_id":"nobl-sinewave-tr35","title":"NOBL Sinewave TR35 — Custom Build Inquiry","description":"\u003cp\u003e\u003cstrong\u003eXC | Trail | Downcountry — 29\" only\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWider and more versatile than the TR32 — 30mm internal suits today’s 2.3\"–2.5\" tires. The sweet spot between XC weight and trail capability. Great for down-country bikes, adventure rigs, and anyone who wants a light wheel that can actually take a hit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL TR35 — ~18mm deep · 30mm internal · 28h\/32h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 29\" only\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific rims with Sinewave profile for balanced vertical and lateral compliance\u003c\/li\u003e\n\u003cli\u003eHub options: Chris King, DT Swiss 350\/240\/180, Hope Pro 5, Industry Nine Hydra\/SOLiX, OneUp, Onyx, Project 321\u003c\/li\u003e\n\u003cli\u003eSpoke options: Sapim CX-Ray, DT Revolution, Pillar, Berd Dyneema®, and more\u003c\/li\u003e\n\u003cli\u003eNipple colour, decal colour — fully customizable\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 This is a fully custom build — no stock, no compromises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou pick the rim, hub, spokes, nipple colour, decal, and every spec. We place the order with NOBL in Cumberland and have your wheels ready in about 1–2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-sinewave-custom-build\"\u003e→ Start your custom build here\u003c\/a\u003e\u003c\/strong\u003e and we’ll get back to you with a quote within one business day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003ePrice shown is a starting-from estimate with DT Swiss 350 hubs. Hub choice significantly affects final price — your quote will reflect your exact spec.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ Centerlock","offer_id":47859059523722,"sku":"SW-TR35-FS-CL","price":1699.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 6-Bolt","offer_id":47859059556490,"sku":"SW-TR35-FS-6B","price":1699.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Centerlock","offer_id":47859059589258,"sku":"SW-TR35-FW-CL","price":799.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 6-Bolt","offer_id":47859059622026,"sku":"SW-TR35-FW-6B","price":799.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Centerlock","offer_id":47859059654794,"sku":"SW-TR35-RW-CL","price":900.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 6-Bolt","offer_id":47859059687562,"sku":"SW-TR35-RW-6B","price":900.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/NOBL_Wheels_Downcountry_TR35.jpg?v=1774279242"},{"product_id":"nobl-sinewave-tr37","title":"NOBL Sinewave TR37 — Custom Build Inquiry","description":"\u003cp\u003e\u003cstrong\u003eAll Mountain | Enduro\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s most popular rim and the one most of the Shore rides on. Front and rear specific molds, 32h only for a reason — it’s built to take a beating. Precise enough to rail corners, compliant enough to stay on line through the chunk. Versatile across everything from mellow trail to full enduro race duty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL TR37 — ~18mm deep · 30mm internal · 32h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 29\", 27.5\", Mullet (29F\/27.5R)\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific rims with Sinewave profile for balanced vertical and lateral compliance\u003c\/li\u003e\n\u003cli\u003eHub options: Chris King, DT Swiss 350\/240\/180, Hope Pro 5, Industry Nine Hydra\/SOLiX, OneUp, Onyx, Project 321\u003c\/li\u003e\n\u003cli\u003eSpoke options: Sapim CX-Ray, DT Revolution, Pillar, Berd Dyneema®, and more\u003c\/li\u003e\n\u003cli\u003eNipple colour, decal colour — fully customizable\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 This is a fully custom build — no stock, no compromises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou pick the rim, hub, spokes, nipple colour, decal, and every spec. We place the order with NOBL in Cumberland and have your wheels ready in about 1–2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-sinewave-custom-build\"\u003e→ Start your custom build here\u003c\/a\u003e\u003c\/strong\u003e and we’ll get back to you with a quote within one business day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003ePrice shown is a starting-from estimate with DT Swiss 350 hubs. Hub choice significantly affects final price — your quote will reflect your exact spec.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ 29\" \/ Centerlock","offer_id":47859059753098,"sku":"SW-TR37-FS-29-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 29\" \/ 6-Bolt","offer_id":47859059785866,"sku":"SW-TR37-FS-29-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ Centerlock","offer_id":47859059818634,"sku":"SW-TR37-FS-275-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ 6-Bolt","offer_id":47859059851402,"sku":"SW-TR37-FS-275-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859059884170,"sku":"SW-TR37-FS-MX-CL","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859059916938,"sku":"SW-TR37-FS-MX-6B","price":1799.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ Centerlock","offer_id":47859059949706,"sku":"SW-TR37-FW-29-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ 6-Bolt","offer_id":47859059982474,"sku":"SW-TR37-FW-29-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060015242,"sku":"SW-TR37-FW-275-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060048010,"sku":"SW-TR37-FW-275-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060080778,"sku":"SW-TR37-FW-MX-CL","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060113546,"sku":"SW-TR37-FW-MX-6B","price":849.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ Centerlock","offer_id":47859060146314,"sku":"SW-TR37-RW-29-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ 6-Bolt","offer_id":47859060179082,"sku":"SW-TR37-RW-29-6B","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060211850,"sku":"SW-TR37-RW-275-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060244618,"sku":"SW-TR37-RW-275-6B","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060277386,"sku":"SW-TR37-RW-MX-CL","price":950.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060310154,"sku":"SW-TR37-RW-MX-6B","price":950.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/NOBL-Wheels_TR37-Enduro.jpg?v=1774279245"},{"product_id":"nobl-sinewave-tr41","title":"NOBL Sinewave TR41 — Custom Build Inquiry","description":"\u003cp\u003e\u003cstrong\u003eEnduro | E-MTB | DH | Plus\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s widest Sinewave rim. 35mm internal keeps high-volume rubber exactly where it needs to be. Built for big tires, e-MTB torque loads, heavier riders, and the kind of riding where you want a rim that absorbs hits rather than transmitting them. Specify your hubs and every detail — this one really is whatever you want it to be.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e NOBL TR41 — ~21mm deep · 35mm internal · 32h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 29\", 27.5\", Mullet (29F\/27.5R)\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; rear specific rims with Sinewave profile for balanced vertical and lateral compliance\u003c\/li\u003e\n\u003cli\u003eHub options: Chris King, DT Swiss 350\/240\/180, Hope Pro 5, Industry Nine Hydra\/SOLiX, OneUp, Onyx, Project 321\u003c\/li\u003e\n\u003cli\u003eSpoke options: Sapim CX-Ray, DT Revolution, Pillar, Berd Dyneema®, and more\u003c\/li\u003e\n\u003cli\u003eNipple colour, decal colour — fully customizable\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"background:#f4f4f4;border-left:4px solid #1a1a1a;padding:16px 20px;margin:20px 0;border-radius:2px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e🛠 This is a fully custom build — no stock, no compromises.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou pick the rim, hub, spokes, nipple colour, decal, and every spec. We place the order with NOBL in Cumberland and have your wheels ready in about 1–2 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/nobl-sinewave-custom-build\"\u003e→ Start your custom build here\u003c\/a\u003e\u003c\/strong\u003e and we’ll get back to you with a quote within one business day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cem\u003ePrice shown is a starting-from estimate with DT Swiss 350 hubs. Hub choice significantly affects final price — your quote will reflect your exact spec.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL Wheels","offers":[{"title":"Full Set \/ 29\" \/ Centerlock","offer_id":47859060375690,"sku":"SW-TR41-FS-29-CL","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 29\" \/ 6-Bolt","offer_id":47859060408458,"sku":"SW-TR41-FS-29-6B","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ Centerlock","offer_id":47859060441226,"sku":"SW-TR41-FS-275-CL","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ 27.5\" \/ 6-Bolt","offer_id":47859060473994,"sku":"SW-TR41-FS-275-6B","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060506762,"sku":"SW-TR41-FS-MX-CL","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Full Set \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060539530,"sku":"SW-TR41-FS-MX-6B","price":1849.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ Centerlock","offer_id":47859060572298,"sku":"SW-TR41-FW-29-CL","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 29\" \/ 6-Bolt","offer_id":47859060605066,"sku":"SW-TR41-FW-29-6B","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060637834,"sku":"SW-TR41-FW-275-CL","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060670602,"sku":"SW-TR41-FW-275-6B","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060703370,"sku":"SW-TR41-FW-MX-CL","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Front Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060736138,"sku":"SW-TR41-FW-MX-6B","price":875.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ Centerlock","offer_id":47859060768906,"sku":"SW-TR41-RW-29-CL","price":975.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 29\" \/ 6-Bolt","offer_id":47859060801674,"sku":"SW-TR41-RW-29-6B","price":975.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ Centerlock","offer_id":47859060834442,"sku":"SW-TR41-RW-275-CL","price":975.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ 27.5\" \/ 6-Bolt","offer_id":47859060867210,"sku":"SW-TR41-RW-275-6B","price":975.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ Centerlock","offer_id":47859060899978,"sku":"SW-TR41-RW-MX-CL","price":975.0,"currency_code":"CAD","in_stock":true},{"title":"Rear Wheel \/ Mullet (29F\/27.5R) \/ 6-Bolt","offer_id":47859060932746,"sku":"SW-TR41-RW-MX-6B","price":975.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/8354\/8810\/files\/NOBL-Wheels_Ebike_Plus_TR41.jpg?v=1774279247"}],"url":"https:\/\/www.essentialcycles.com\/collections\/nobl-sinewave.oembed","provider":"Essential Cycles","version":"1.0","type":"link"}