{"title":"Build Yours | Custom Order Bikes","description":"\u0026lt;p\u0026gt;Every bike in this collection is built to order — no two are exactly alike. Browse the lineup, pick your model, and we'll help you spec it out from there. Deposit locks in your build; lead times vary by brand but we'll keep you in the loop every step of the way.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Not sure where to start? \u0026lt;a href=\"\/pages\/contact\"\u0026gt;Get in touch\u0026lt;\/a\u0026gt; and we'll sort you out.\u0026lt;\/p\u0026gt;","products":[{"product_id":"nobl-signature-36","title":"NOBL Signature 36 — Hope Pro 5 Wheelset","description":"\u003cp\u003e\u003cstrong\u003eTrail | All Mountain | XC  ·  29\" only\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNOBL’s system-built entry point. Hope Pro 5 hubs, Alpina Extralite spokes, Sapim Secure Lock nipples — every component pre-selected and tested together. 18.5mm deep, 30mm internal, 30% less torsionally stiff than the previous gen. 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Concave rim profile, reinforced flared bead, Flatline valve bed. Lifetime rim warranty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1971g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim depth:\u003c\/strong\u003e 23.0mm front \u0026amp; rear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim:\u003c\/strong\u003e 30mm internal · heaviest-duty layup NOBL makes · 190J impact rating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHub:\u003c\/strong\u003e NOBL Ethos Ti70 — steel freehub body recommended for e-MTB (all 6 pawls engage)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpokes:\u003c\/strong\u003e Alpina Extralite double-butted — built for e-MTB torque and gravity impacts\u003c\/li\u003e\n\u003cli\u003eBrake style, freehub standard \u0026amp; axle spec configured via build options below\u003c\/li\u003e\n\u003cli\u003eLifetime rim warranty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe strongest rim NOBL has ever made. 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